Transactional Email Policy

NWArkansas.com sends transactional email — welcomes, neighborhood digests, place-follow alerts, weekly editor’s pick, agent replies — through Resend. This page documents the deliverability posture so receiving mail admins can verify our messages, and so recipients understand the guardrails on our send volume.

Authentication: DMARC, DKIM, SPF

Outbound mail from nwarkansas.com is signed and aligned across all three industry-standard authentication records. If your receiver fails any of them, the message did not come from us — feel free to drop it.

SPF

Our v=spf1record authorizes Resend’s shared IP pools (include:_spf.resend.com) and ends with ~all. Any other origin should soft-fail.

DKIM

Resend signs every outbound message with a 2048-bit DKIM key published as a CNAME at resend._domainkey.nwarkansas.com. The signature covers the From, To, Subject, Date, MIME headers, and full body — any in-transit modification breaks the signature and the message rightfully fails authentication.

DMARC

Our published DMARC record at _dmarc.nwarkansas.com is:

v=DMARC1; p=quarantine; rua=mailto:dmarc-reports@nwarkansas.com; ruf=mailto:dmarc-reports@nwarkansas.com; pct=100; aspf=s; adkim=s; sp=quarantine

Strict alignment (aspf=s, adkim=s) means the SPF / DKIM authenticated domain must exactly match nwarkansas.com — receivers should not accept relaxed subdomain alignment. A near-future p=rejectupgrade is on the roadmap once we’ve verified all legitimate sources are passing aligned-DMARC for 30 consecutive days.

From / Reply-To

• From: NWArkansas.com <noreply@nwarkansas.com>
• Reply-To: hello@nwarkansas.com — monitored by a real human.
• List-Unsubscribe: handled by Resend, including one-click List-Unsubscribe-Post per RFC 8058.

Rate limits

Every send goes through a server-side audit log. The same (recipient, template) pair will not be sent more than once in any rolling 24-hour window — a runaway cron, a botched re-deploy, or a user re-subscribing-resubscribing in quick succession cannot produce duplicate messages within a day. Different templates are independent, so a user who follows both a neighborhood and a specific place can still receive both digests on their respective cadences.

Per-business and per-neighborhood digests carry a footer disclosing how many NWArkansas.com emails the recipient has received in the prior seven days, with a one-tap link to /account/notifications to dial frequency down (or off entirely).

Bounce + complaint handling

• Hard bounces: the address is moved to a suppression list and never re-mailed. Resend enforces this at the API layer; we additionally honor it in our application database.
• Soft bounces: retried with exponential backoff, capped at 5 attempts over 72 hours. Persistent soft bounces escalate to suppression.
• FBL complaints (Microsoft, AOL, Yahoo): immediately suppressed and the corresponding subscription is flagged for human review.

Recipient controls

• /account/notifications — dial frequency or disable any individual notification channel (neighborhood digest, place follows, forum mentions, weekly pick, agent leads).
• One-click unsubscribe is honored within seconds via Resend’s List-Unsubscribe handling.
• Account deletion (Account → Delete) permanently severs all email channels and removes your row from our send log within 24 hours.

Reporting abuse or spoofing

If you receive a message claiming to be from nwarkansas.com that fails authentication, or you suspect any deliverability misconfiguration on our end, email hello@nwarkansas.comwith the message’s full headers attached. We treat reports as priority and acknowledge within one business day.