Transactional Email Policy

NWArkansas.com sends transactional email, welcomes, neighborhood digests, place-follow alerts, weekly editor’s pick, agent replies, through Resend. This page documents the deliverability posture so receiving mail admins can verify our messages, and so recipients understand the guardrails on our send volume.

Authentication: DMARC, DKIM, SPF

Outbound mail from nwarkansas.com is signed and aligned across all three industry-standard authentication records. If your receiver fails any of them, the message did not come from us, feel free to drop it.

SPF

Our v=spf1record authorizes Resend’s shared IP pools (include:_spf.resend.com) and ends with ~all. Any other origin should soft-fail.

DKIM

Resend signs every outbound message with a 2048-bit DKIM key published as a CNAME at resend._domainkey.nwarkansas.com. The signature covers the From, To, Subject, Date, MIME headers, and full body, any in-transit modification breaks the signature and the message rightfully fails authentication.

DMARC

Our published DMARC record at _dmarc.nwarkansas.com is:

v=DMARC1; p=quarantine; rua=mailto:dmarc-reports@nwarkansas.com; ruf=mailto:dmarc-reports@nwarkansas.com; pct=100; aspf=s; adkim=s; sp=quarantine

Strict alignment (aspf=s, adkim=s) means the SPF / DKIM authenticated domain must exactly match nwarkansas.com, receivers should not accept relaxed subdomain alignment. A near-future p=rejectupgrade is on the roadmap once we’ve verified all legitimate sources are passing aligned-DMARC for 30 consecutive days.

From / Reply-To

• From: NWArkansas.com <noreply@nwarkansas.com>
• Reply-To: hello@nwarkansas.com, monitored by a real human.
• List-Unsubscribe: handled by Resend, including one-click List-Unsubscribe-Post per RFC 8058.

Rate limits

Every send goes through a server-side audit log. The same (recipient, template) pair will not be sent more than once in any rolling 24-hour window: a runaway cron, a botched re-deploy, or a user re-subscribing-resubscribing in quick succession cannot produce duplicate messages within a day. Different templates are independent, so a user who follows both a neighborhood and a specific place can still receive both digests on their respective cadences.

Per-business and per-neighborhood digests carry a footer disclosing how many NWArkansas.com emails the recipient has received in the prior seven days, with a one-tap link to /account/notifications to dial frequency down (or off entirely).

Bounce + complaint handling

• Hard bounces: the address is moved to a suppression list and never re-mailed. Resend enforces this at the API layer; we additionally honor it in our application database.
• Soft bounces: retried with exponential backoff, capped at 5 attempts over 72 hours. Persistent soft bounces escalate to suppression.
• FBL complaints (Microsoft, AOL, Yahoo): immediately suppressed and the corresponding subscription is flagged for human review.

Recipient controls

• /account/notifications dial frequency or disable any individual notification channel (neighborhood digest, place follows, forum mentions, weekly pick, agent leads).
• One-click unsubscribe is honored within seconds via Resend’s List-Unsubscribe handling.
• Account deletion (Account → Delete) permanently severs all email channels and removes your row from our send log within 24 hours.

Reporting abuse or spoofing

If you receive a message claiming to be from nwarkansas.com that fails authentication, or you suspect any deliverability misconfiguration on our end, email hello@nwarkansas.comwith the message’s full headers attached. We treat reports as priority and acknowledge within one business day.